Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2009 (Revised December 2009)
  • Case
  • HBS Case Collection

eReading: Amazon's Kindle

By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
  • Format:Print
  • | Pages:14
ShareBar

Abstract

In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected and react, including Penguin (the leading educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Google (as a major provider of free e-content), and Adobe (as a competitor in creating an e-book standard).

Keywords

Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry

Citation

Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
  • Educators
  • Purchase

About The Author

Bharat N. Anand

Strategy
→More Publications

More from the Authors

    • 2021
    • Strategic Management Review

    The Virtues and Limitations of Dynamic Capabilities

    By: Bharat Anand and David J. Collis
    • 2018
    • Faculty Research

    The Limitations of Dynamic Capabilities

    By: David J. Collis and Bharat Anand
    • 2018
    • Faculty Research

    The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance

    By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
More from the Authors
  • The Virtues and Limitations of Dynamic Capabilities By: Bharat Anand and David J. Collis
  • The Limitations of Dynamic Capabilities By: David J. Collis and Bharat Anand
  • The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College