Merck: Global Health and Access to Medicines

V. Kasturi  Rangan; Katharine  Lee

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Case | HBS Case Collection | February 2009 (Revised December 2009)

Merck: Global Health and Access to Medicines

by V. Kasturi Rangan and Katharine Lee

Abstract

The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social responsibility, especially when operating in "lower income" countries.

Keywords: Globalized Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Poverty; Business Strategy; Pharmaceutical Industry;

Format: Print

28 pages

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Citation:

Rangan, V. Kasturi, and Katharine Lee. "Merck: Global Health and Access to Medicines." Harvard Business School Case 509-048, February 2009. (Revised December 2009.)

About the Author

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

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Merck: Global Health and Access to Medicines

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