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Examining the Adoption of Drug-Eluting Stents (TN)

By: Elie Ofek and Peter Wickersham
  • Format:Print
  • | Pages:17
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Abstract

Teaching Note for [509028].

Keywords

Technology Adoption; Product Launch; Risk and Uncertainty; Health Care and Treatment; Competitive Strategy

Citation

Ofek, Elie, and Peter Wickersham. "Examining the Adoption of Drug-Eluting Stents (TN)." Harvard Business School Teaching Note 509-053, February 2009.

About The Author

Elie Ofek

Marketing
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