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  • January 2009 (Revised February 2013)
  • Case
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Appellation Shanxi: Grace Vineyard

By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operations to multiple Chinese provinces? Should Grace continue as a premium boutique winery serving a growing but ultimately limited niche market in China, or should it seek to make a mark internationally? Or should Grace respond to buy-out offers?

Keywords

Family Business; Growth and Development Strategy; Family Ownership; State Ownership; Expansion; Food and Beverage Industry; China

Citation

Kirby, William C., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Appellation Shanxi: Grace Vineyard." Harvard Business School Case 309-075, January 2009. (Revised February 2013.)
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About The Author

William C. Kirby

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Related Work

    • April 2014
    • Faculty Research

    Appellation Shanxi: Grace Vineyard

    By: William C. Kirby and Erica M. Zendell
    • January 2009 (Revised February 2013)
    • Faculty Research

    Appellation Shanxi: Grace Vineyard

    By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
Related Work
  • Appellation Shanxi: Grace Vineyard By: William C. Kirby and Erica M. Zendell
  • Appellation Shanxi: Grace Vineyard By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
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