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Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas
  • Format:Print
  • | Pages:13
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Abstract

Teaching Note for [508026].

Keywords

Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India

Citation

Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India (TN)." Harvard Business School Teaching Note 509-039, January 2009.

About The Authors

Sunil Gupta

Marketing
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Das Narayandas

Marketing
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