Publications
Publications
- January 1994
- Marketing Letters
Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency
By: B. Wansink and R. Deshpande
Keywords
Citation
Wansink, B., and R. Deshpande. "Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency." Marketing Letters 5 (January 1994): 91–100.