Publications
Publications
- January 2009 (Revised February 2010)
- HBS Case Collection
Gucci Group in 2009
By: David B. Yoffie and Renee Kim
Abstract
The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times in 2009 raised the question whether it was time, again, to re-adjust Gucci's portfolio, especially as YSL continued to lose money.
Keywords
Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Retail Industry
Citation
Yoffie, David B., and Renee Kim. "Gucci Group in 2009." Harvard Business School Case 709-459, January 2009. (Revised February 2010.)