More from the Author

• Case | HBS Case Collection | June 2018

  Sony

  Stefan Thomke, Atsushi Osanai and Akiko Kanno

  Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a relentless focus on differentiation through "wow" products instead of chasing scale. How should he organize and manage the company's response to digital opportunities, such as virtual reality, that could affect the company's entire value chain?

  Keywords: customer experience; product differentiation; transformation; Transformation; Leadership Style; Technology Adoption; Leading Change; Electronics Industry; Media and Broadcasting Industry; Video Game Industry; Japan;

  Citation:

  Thomke, Stefan, Atsushi Osanai, and Akiko Kanno. "Sony." Harvard Business School Case 618-045, June 2018.  View Details

  CiteView DetailsEducatorsPurchase

  Related

• Article | Harvard Business Manager | May 2018

  Was kostet die Zeit?

  Stefan H. Thomke, Daniela Beyersdorfer and Christina Kestel

  A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?

  Keywords: Pricing strategy; innovation management; watches; marketing of innovations; Price; Strategy; Innovation and Management; Marketing; Luxury;

  Citation:

  Thomke, Stefan H., Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.  View Details

  CiteView Details Read Now

  Related

• Case | HBS Case Collection | April 2018

  Ferrari

  Stefan Thomke, Elena Corsi and Ashok Nimgade

  Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari’s strategy is its response to disruptive changes in the automotive industry and their impact on the company’s products and brand.

  Keywords: Business Strategy; Growth; innovation; technology adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry;

  Citation:

  Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.  View Details

  CiteView DetailsEducatorsPurchase

  Related