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  • January 2009 (Revised March 2013)
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Live Nation Faces the Music

By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new technologies and consumer needs, this major player is considering focusing on its principal business of concert booking and related revenue or moving forward with its efforts to take advantage of new opportunities in the music industry by forging comprehensive, and often expensive, relationships with artists and other clients.

Keywords

Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry

Citation

Bradley, Stephen P., Frank Cespedes, and Kerry Herman. "Live Nation Faces the Music." Harvard Business School Case 709-441, January 2009. (Revised March 2013.)
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About The Authors

Stephen P. Bradley

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Frank V. Cespedes

Entrepreneurial Management
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Related Work

    • January 2009 (Revised March 2013)
    • Faculty Research

    Live Nation Faces the Music

    By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
Related Work
  • Live Nation Faces the Music By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
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