January 2009
Case
HBS Case Collection

Marks and Spencer: Plan A

By: David E. Bell, Nitin Sanghavi and Laura Winig

Format:Print
| Pages:23

Abstract

Marks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?

Keywords

Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry

Citation

Bell, David E., Nitin Sanghavi, and Laura Winig. "Marks and Spencer: Plan A." Harvard Business School Case 509-029, January 2009.

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About The Author

David E. Bell

Marketing

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