Publications
Publications
- December 2008
- HBS Case Collection
Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged)
By: Rosabeth M. Kanter and Matthew Bird
Abstract
A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company. In the integration's first phase, prior to the change of control, the strategy achieved successes while creating some unexpected challenges. How should the integration leaders address these challenges moving forward?
Keywords
Mergers and Acquisitions; Integration; Mission and Purpose; Values and Beliefs; Change Management; Organizational Change and Adaptation
Citation
Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged)." Harvard Business School Supplement 309-084, December 2008.