Publications
Publications
- December 2008
- HBS Case Collection
Taylor Fresh Foods
By: David E. Bell, Natalie Kindred and Mary Louise Shelman
Abstract
In 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting, and locally-grown foods. Taylor needed an action plan to make Taylor Fresh the industry leader before his competition woke up to the opportunity that lay before them all.
Keywords
Food; Brands and Branding; Demand and Consumers; Supply Chain Management; Competition; Expansion; Agriculture and Agribusiness Industry; United States
Citation
Bell, David E., Natalie Kindred, and Mary Louise Shelman. "Taylor Fresh Foods." Harvard Business School Case 509-008, December 2008.