Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2008 (Revised February 2010)
  • Case
  • HBS Case Collection

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
  • Format:Print
  • | Pages:23
ShareBar

Abstract

ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil “Rio Sol” wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive imports. Dao Sul must decide how to expand the Brazilian market and also if there is international potential for the new Brazilian wines.

Keywords

Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil

Citation

Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
  • Educators
  • Purchase

About The Author

David E. Bell

→More Publications

More from the Authors

    • December 2024
    • Faculty Research

    Tropo Farms

    By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
    • December 2024
    • Faculty Research

    Yum China: People First

    By: David E. Bell, Shu Lin and Nancy Dai
    • November 2024
    • Faculty Research

    Fyffes International SA

    By: David E. Bell, Damien McLoughlin and Tonia Labruyère
More from the Authors
  • Tropo Farms By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
  • Yum China: People First By: David E. Bell, Shu Lin and Nancy Dai
  • Fyffes International SA By: David E. Bell, Damien McLoughlin and Tonia Labruyère
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.