Publications
Publications
- November 2008 (Revised August 2010)
- HBS Case Collection
Whole Foods Acquires Wild Oats (A)
Abstract
Examines the implications of Whole Foods' CEO's anonymous message board postings including its potential impact on the company's proposed merger with Wild Oats.
Keywords
Forms of Communication; Acquisition; Communication Strategy; Retail Industry; Food and Beverage Industry
Citation
Kimbrough, Michael D., Sudhakar Balachandran, Madhav Srinivasan, and Rachel Gordon. "Whole Foods Acquires Wild Oats (A)." Harvard Business School Case 109-029, November 2008. (Revised August 2010.)