Publications
Publications
- November 2008 (Revised April 2009)
- HBS Case Collection
E Ink in 2008
By: David B. Yoffie and Renee Kim
Abstract
In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.
Keywords
Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
Citation
Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)