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  • November 2008 (Revised April 2009)
  • Case
  • HBS Case Collection

E Ink in 2008

By: David B. Yoffie and Renee Kim
  • Format:Print
  • | Pages:5
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Abstract

In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.

Keywords

Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry

Citation

Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)

About The Author

David B. Yoffie

Strategy
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