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  • November 2008
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HNA Group: Moving China's Air Transport Industry in a New Direction

By: William C. Kirby, F. Warren McFarlan and Tracy Manty
  • Format:Print
  • | Pages:28
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Abstract

HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class business. Following modern management practices, keeping sharp attention to cost control and capital operations, making aggressive entries into international markets, and maintaining a special corporate culture, Chairman Chen Feng was confident these factors were the engine that would drive HNA's continued growth.

Keywords

Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China

Citation

Kirby, William C., F. Warren McFarlan, and Tracy Manty. "HNA Group: Moving China's Air Transport Industry in a New Direction." Harvard Business School Case 309-029, November 2008.
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About The Authors

William C. Kirby

General Management
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F. Warren McFarlan

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