Publications
Publications
- November 2008 (Revised May 2009)
- HBS Case Collection
BMW's Project Switch (B): Importers vs. National Sales Companies
By: Das Narayandas, Kerry Herman and Laura Winig
Abstract
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.
Keywords
Business Units; Business Headquarters; Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union
Citation
Narayandas, Das, Kerry Herman, and Laura Winig. "BMW's Project Switch (B): Importers vs. National Sales Companies." Harvard Business School Supplement 509-024, November 2008. (Revised May 2009.)
About The Author
