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  • 2009
  • Working Paper
  • HBS Working Paper Series

'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton
  • Format:Print
  • | Language:English
  • | Pages:23
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Keywords

Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks

Citation

Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.
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About The Author

Michael I. Norton

Negotiation, Organizations & Markets
→More Publications

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More from the Authors
  • Consumers Value Effort over Ease When Caring for Close Others By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
  • Communicating Resource Scarcity and Interpersonal Connection By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
  • Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
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