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  • November 2008 (Revised March 2018)
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Transformation of COFCO in a Changing Environment

By: Ray A. Goldberg and Kefei Yang
  • Format:Print
  • | Language:English
  • | Pages:54
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Abstract

China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was undergoing major changes and the standard of living in China was increasing, changing the food consumption and dietary habits of the nation's 1.3 billion people. COFCO's management needed to decide how the company should transform to seize the opportunities in the industry and in China.

Keywords

Food; Leadership; Change Management; Transformation; Globalization; Organizational Change and Adaptation; Food and Beverage Industry; China

Citation

Goldberg, Ray A., and Kefei Yang. "Transformation of COFCO in a Changing Environment." Harvard Business School Case 909-403, November 2008. (Revised March 2018.)
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About The Author

Ray A. Goldberg

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Related Work

    • November 2008 (Revised March 2018)
    • Faculty Research

    Transformation of COFCO in a Changing Environment

    By: Ray A. Goldberg and Kefei Yang
Related Work
  • Transformation of COFCO in a Changing Environment By: Ray A. Goldberg and Kefei Yang
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