Transformation of COFCO in a Changing Environment
China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was undergoing major changes and the standard of living in China was increasing, changing the food consumption and dietary habits of the nation's 1.3 billion people. COFCO's management needed to decide how the company should transform to seize the opportunities in the industry and in China.
Keywords: Food; Leadership; Change Management; Transformation; Globalization; Organizational Change and Adaptation; Food and Beverage Industry; China;
Citation:
Goldberg, Ray A., and Kefei Yang. "Transformation of COFCO in a Changing Environment." Harvard Business School Case 909-403, November 2008. (Revised March 2018.) View Details
