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  • November 2008 (Revised October 2012)
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Nestle

By: David E. Bell and Mary Louise Shelman
  • Format:Print
  • | Language:English
  • | Pages:37
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Abstract

In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestlé model."

Keywords

Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry

Citation

Bell, David E., and Mary Louise Shelman. "Nestle." Harvard Business School Case 509-001, November 2008. (Revised October 2012.)
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About The Author

David E. Bell

Marketing
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Related Work

    • November 2008 (Revised October 2012)
    • Faculty Research

    Nestle

    By: David E. Bell and Mary Louise Shelman
    • June 2009 (Revised October 2012)
    • Faculty Research

    Nestle (TN)

    By: David E. Bell and Mary Louise Shelman
Related Work
  • Nestle By: David E. Bell and Mary Louise Shelman
  • Nestle (TN) By: David E. Bell and Mary Louise Shelman
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