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Publications
Publications
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
  • Format:Multimedia
  • | Pages:1
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Abstract

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty, who teach core principles of marketing, as well as animated frameworks, articles, and notes. Instructional workbook exercises will help you evaluate your own marketing efforts and create a marketing plan for your organization.

Keywords

Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

Citation

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
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About The Authors

Das Narayandas

Marketing
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David E. Bell

Marketing
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Anita Elberse

Marketing
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John T. Gourville

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John A. Quelch

→More Publications

More from the Authors

    • January 2023 (Revised January 2023)
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    To Feed the Planet: Juan Luciano at ADM

    By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
    • December 2022
    • Faculty Research

    The Magic of Marks & Spencer Food

    By: David E. Bell, Natalie Kindred and Damien McLoughlin
More from the Authors
  • Digital Transformation at Tata Steel By: Krishna Palepu, Das Narayandas and Radhika Kak
  • To Feed the Planet: Juan Luciano at ADM By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
  • The Magic of Marks & Spencer Food By: David E. Bell, Natalie Kindred and Damien McLoughlin
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