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Publications
Publications
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
  • Format:Multimedia
  • | Pages:1
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Abstract

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty, who teach core principles of marketing, as well as animated frameworks, articles, and notes. Instructional workbook exercises will help you evaluate your own marketing efforts and create a marketing plan for your organization.

Keywords

Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

Citation

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
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About The Authors

Das Narayandas

Marketing
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David E. Bell

Marketing
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Anita Elberse

Marketing
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John T. Gourville

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John A. Quelch

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More from the Authors
  • Hometown Foods Pricing Calculator By: Julian De Freitas, Jeremy Yang and Das Narayandas
  • Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut By: Fabrizio Fantini and Das Narayandas
  • Twitter Blues: Does Paid Verification Check Out? By: Scott Duke Kominers, Das Narayandas and Kerry Herman
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