Pricing in a Digital World (2019)
Citation:
Gourville, John T. "Pricing in a Digital World (2019)." Harvard Business School Case 520-049, November 2019. View Details|
Class Lecture October 2008 Marketing as Competitive Advantage: Fundamentals |
Abstract
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty, who teach core principles of marketing, as well as animated frameworks, articles, and notes. Instructional workbook exercises will help you evaluate your own marketing efforts and create a marketing plan for your organization.
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation;
Citation:
Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
