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  • October 2008 (Revised November 2009)
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Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld
  • Format:Print
  • | Pages:23
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Abstract

What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.

Keywords

Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States

Citation

Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary." Harvard Business School Case 509-032, October 2008. (Revised November 2009.) (request a courtesy copy.)
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About The Author

John A. Deighton

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Related Work

    • October 2008 (Revised November 2009)
    • Faculty Research

    Obama versus Clinton: The YouTube Primary

    By: John A. Deighton and Leora Kornfeld
Related Work
  • Obama versus Clinton: The YouTube Primary By: John A. Deighton and Leora Kornfeld
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