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  • October 2008 (Revised February 2009)
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Daewoo Shipbuilding and Marine Engineering

  • Format:Print
  • | Pages:28
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Abstract

Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new Chinese competitors. Without outsourcing some of its work to China, DSHM would become uncompetitive. However, in outsourcing the work, some skills would necessarily have to be transferred, potentially teaching the future competition and providing them with a platform to attack DSHM's core markets.

Keywords

Job Cuts and Outsourcing; Ship Transportation; Competitive Strategy; Globalization; Manufacturing Industry; Japan; China; South Korea

Citation

Upton, David M., and Bowon Kim. "Daewoo Shipbuilding and Marine Engineering." Harvard Business School Case 609-018, October 2008. (Revised February 2009.)
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