Publications
Publications
- October 2008 (Revised September 2009)
- HBS Case Collection
Procter & Gamble in the 21st Century (B): Welcoming Gillette
By: Rosabeth M. Kanter and Matthew Bird
Abstract
A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger that sought to take the "best of both" from each company. In the integration's first phase, prior to the change of control, the strategy achieved successes while creating some unexpected challenges. How should the integration leaders address these challenges moving forward?
Keywords
Mergers and Acquisitions; Change Management; Decision Choices and Conditions; Management Skills; Organizational Change and Adaptation; Integration
Citation
Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (B): Welcoming Gillette." Harvard Business School Supplement 309-031, October 2008. (Revised September 2009.)