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  • October 2008 (Revised September 2009)
  • Supplement
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Procter & Gamble in the 21st Century (B): Welcoming Gillette

By: Rosabeth M. Kanter and Matthew Bird
  • Format:Print
  • | Pages:16
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Abstract

A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger that sought to take the "best of both" from each company. In the integration's first phase, prior to the change of control, the strategy achieved successes while creating some unexpected challenges. How should the integration leaders address these challenges moving forward?

Keywords

Mergers and Acquisitions; Change Management; Decision Choices and Conditions; Management Skills; Organizational Change and Adaptation; Integration

Citation

Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (B): Welcoming Gillette." Harvard Business School Supplement 309-031, October 2008. (Revised September 2009.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • December 2008
    • Faculty Research

    Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged)

    By: Rosabeth M. Kanter and Matthew Bird
Related Work
  • Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged) By: Rosabeth M. Kanter and Matthew Bird
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