October 2008 (Revised September 2009)
Case
HBS Case Collection

Procter & Gamble in the 21st Century (A): Becoming Truly Global

Format:Print
| Pages:22

Abstract

Since the 1980s, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide decision making in all facets of the business. But the Gillette acquisition posed a new challenge.

Keywords

Mergers and Acquisitions; Values and Beliefs; Globalized Firms and Management; Leading Change; Growth Management; Mission and Purpose; Organizational Change and Adaptation

Citation

Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (A): Becoming Truly Global." Harvard Business School Case 309-030, October 2008. (Revised September 2009.)