Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2008 (Revised March 2010)
  • Case
  • HBS Case Collection

PlanetTran

By: Lauren H. Cohen and Christopher J. Malloy
  • Format:Print
  • | Pages:8
ShareBar

Abstract

PlanetTran is an environmentally-friendly car service that utilizes a fleet of hybrid cars in providing livery service to corporations and individuals. The founder, Seth Riney, is evaluating outside funding options in order to expand the company, and has met several local venture capital (VC) firms, Riney must decide if the dilution he would have to undergo in order to accept a substantial capital investment was worth the added upside to the company that both he and the VCs envisioned.

Keywords

Business Growth and Maturation; Venture Capital; Investment; Management Analysis, Tools, and Techniques; Expansion; Value

Citation

Cohen, Lauren H., and Christopher J. Malloy. "PlanetTran." Harvard Business School Case 209-029, October 2008. (Revised March 2010.)
  • Educators
  • Purchase

About The Author

Lauren H. Cohen

Finance
→More Publications

More from the Authors

    • May 2022
    • Faculty Research

    Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

    By: Lauren Cohen and Grace Headinger
    • May 2022
    • Faculty Research

    From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

    By: Lauren Cohen, Richard Ryffel and Grace Headinger
    • March 2022 (Revised May 2022)
    • Faculty Research

    Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon

    By: Lauren Cohen and Grace Headinger
More from the Authors
  • Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC? By: Lauren Cohen and Grace Headinger
  • From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT By: Lauren Cohen, Richard Ryffel and Grace Headinger
  • Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon By: Lauren Cohen and Grace Headinger
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College