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Ben & Jerry's: Preserving Mission & Brand within Unilever (TN)

By: James E. Austin
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Teaching Note for [306037].

Keywords

Consumer Products Industry

Citation

Austin, James E. "Ben & Jerry's: Preserving Mission & Brand within Unilever (TN)." Harvard Business School Teaching Note 309-051, September 2008.

About The Author

James E. Austin

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