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  • September 2008 (Revised February 2009)
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BMW's Project Switch (A): Importers vs. National Sales Companies

By: Das Narayandas and Kerry Herman
  • Format:Print
  • | Pages:17
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Abstract

BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.

Keywords

Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union; Greece

Citation

Narayandas, Das, and Kerry Herman. "BMW's Project Switch (A): Importers vs. National Sales Companies." Harvard Business School Case 509-023, September 2008. (Revised February 2009.)
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About The Author

Das Narayandas

Marketing
→More Publications

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More from the Authors
  • Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut By: Fabrizio Fantini and Das Narayandas
  • Twitter Blues: Does Paid Verification Check Out? By: Scott Duke Kominers, Das Narayandas and Kerry Herman
  • Using AI to Adjust Your Marketing and Sales in a Volatile World By: Das Narayandas and Arijit Sengupta
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