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Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch
  • Format:Video
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Abstract

A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co.

Keywords

Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry

Citation

Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008.

About The Author

John A. Quelch

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