Publications
Publications
- June 2008
- HBS Case Collection
Mattel's Long Hot Summer
Abstract
In the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general.
Keywords
Citation
Wei-Skillern, Jane, Sonia Marciano, and Barbara Passy. "Mattel's Long Hot Summer." Harvard Business School Case 308-129, June 2008.