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  • July 2008 (Revised February 2009)
  • Supplement
  • HBS Case Collection

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen
  • Format:Print
  • | Pages:2
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Abstract

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.

Keywords

Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

Citation

Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)
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About The Authors

Youngme Moon

General Management
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Michael I. Norton

Negotiation, Organizations & Markets
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Related Work

    • March 2009
    • Faculty Research

    (PRODUCT) RED Video (A) & (B)

    By: Youngme E. Moon and Michael I. Norton
Related Work
  • (PRODUCT) RED Video (A) & (B) By: Youngme E. Moon and Michael I. Norton
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