July 2008 (Revised February 2009)
Supplement
HBS Case Collection

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Format:Print
| Pages:2

Abstract

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.

Keywords

Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

Citation

Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)