Publications
Publications
  • July 2008 (Revised September 2008)
  • Case
  • HBS Case Collection

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is Good," enable it to effectively compete with them?

Keywords

Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition

Citation

Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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