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• Technical Note | HBS Case Collection | June 2019 (Revised November 2019)

  Sustaining Corporate Culture in a Growing Organization

  Dennis Campbell and Tatiana Sandino

  An organization’s culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate pride, satisfaction, and purpose. However, a strong organizational culture can easily decay with a company’s growth as new employees join the firm and business units develop cultures of their own. This technical note proposes that the growth a company can sustain while preserving its culture is governed by its ability to attract employees who fit with its purpose and values and to preserve and foster this alignment over time. To achieve this, an effective leader must formally articulate the purpose and values of the company and rely on four management systems that can be collectively thought of as a “North STAR” orienting managers’ and employees’ attention in the intended direction. This note details these organizational capabilities and management systems and describes the steps that successful companies take in order to preserve a strong culture through periods of growth.

  Citation:

  Campbell, Dennis, and Tatiana Sandino. "Sustaining Corporate Culture in a Growing Organization." Harvard Business School Technical Note 119-109, June 2019. (Revised November 2019.)  View Details

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• Technical Note | HBS Case Collection | October 2019

  Banking in the Nordic Context: 2019

  Dennis Campbell, Kerry Herman and Annelena Lobb

  Citation:

  Campbell, Dennis, Kerry Herman, and Annelena Lobb. "Banking in the Nordic Context: 2019." Harvard Business School Technical Note 120-052, October 2019.  View Details

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• Case | HBS Case Collection | April 2019

  GE Appliances: Implementing Haier’s Made-In-China Management System

  Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

  Keywords: Business or Company Management; Growth and Development Strategy; Manufacturing Industry; Retail Industry; Consumer Products Industry; China; United States;

  Citation:

  Campbell, Dennis, Marshall Meyer, Bonnie Yining Cao, and Dawn H. Lau. "GE Appliances: Implementing Haier’s Made-In-China Management System." Harvard Business School Case 119-099, April 2019.  View Details

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