Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2008 (Revised October 2012)
  • Case
  • HBS Case Collection

Affinity Plus (A)

By: Dennis Campbell and Peter Tufano
  • Format:Print
  • | Language:English
  • | Pages:18
ShareBar

Abstract

The executive team at Affinity Plus Federal Credit Union has pushed the concept of members first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending business, which some see as inconsistent with the strategic direction set by the management team.

Keywords

Customer Relationship Management; Financial Institutions; Financing and Loans; Profit; Cooperative Ownership; Conflict of Interests; Strategy

Citation

Campbell, Dennis, and Peter Tufano. "Affinity Plus (A)." Harvard Business School Case 209-026, July 2008. (Revised October 2012.)
  • Educators
  • Purchase

About The Authors

Dennis Campbell

Accounting and Management
→More Publications

Peter Tufano

General Management
→More Publications

Related Work

    • March 2012
    • Faculty Research

    Affinity Plus (TN)

    By: Dennis Campbell
    • July 2008 (Revised October 2012)
    • Faculty Research

    Affinity Plus (A)

    By: Dennis Campbell and Peter Tufano
Related Work
  • Affinity Plus (TN) By: Dennis Campbell
  • Affinity Plus (A) By: Dennis Campbell and Peter Tufano
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College