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  • July 2008 (Revised July 2019)
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Amazon: The Brink of Bankruptcy

By: Lynda M. Applegate
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets.

Keywords

Business Model; Restructuring; Entrepreneurship; Insolvency and Bankruptcy; Business History; Leading Change; Organizational Change and Adaptation; Strategy

Citation

Applegate, Lynda M. "Amazon: The Brink of Bankruptcy." Harvard Business School Case 809-014, July 2008. (Revised July 2019.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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Related Work

    • July 2008 (Revised July 2019)
    • Faculty Research

    Amazon: The Brink of Bankruptcy

    By: Lynda M. Applegate
Related Work
  • Amazon: The Brink of Bankruptcy By: Lynda M. Applegate
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