Publications
Publications
- July 2008 (Revised July 2019)
- HBS Case Collection
Amazon: The Brink of Bankruptcy
Abstract
Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets.
Keywords
Business Model; Restructuring; Entrepreneurship; Insolvency and Bankruptcy; Business History; Leading Change; Organizational Change and Adaptation; Strategy
Citation
Applegate, Lynda M. "Amazon: The Brink of Bankruptcy." Harvard Business School Case 809-014, July 2008. (Revised July 2019.)