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  • June 2008
  • Case
  • HBS Case Collection

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji
  • Format:Multimedia
  • | Pages:1
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Abstract

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next two videos detail the rationale for the final decision and their future plans. The final video contains a discussion about community participation and questions of exploitation.

Keywords

Debates; Decisions; Strategic Planning; Society; Entertainment And Recreation Industry

Citation

Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community (Instructor's Version)." Harvard Business School Multimedia/Video Case 608-719, June 2008.
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About The Author

Karim R. Lakhani

Technology and Operations Management
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More from the Authors

    • February 2021
    • Faculty Research

    Threadless: The Renewal of an Online Community

    By: Shane Greenstein, Karim Lakhani and Christian Godwin
    • 2021
    • Faculty Research

    Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

    By: Patrick J. Ferguson and Karim R. Lakhani
    • 2020
    • Faculty Research

    Learning with People Like Me: The Role of Age-Similar Peers on Online Business Course Engagement

    By: Laura R. Huber, Jacqueline N. Lane and Karim R. Lakhani
More from the Authors
  • Threadless: The Renewal of an Online Community By: Shane Greenstein, Karim Lakhani and Christian Godwin
  • Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment By: Patrick J. Ferguson and Karim R. Lakhani
  • Learning with People Like Me: The Role of Age-Similar Peers on Online Business Course Engagement By: Laura R. Huber, Jacqueline N. Lane and Karim R. Lakhani
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