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  • June 2008
  • Case
  • HBS Case Collection

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji
  • Format:Multimedia
  • | Pages:1
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Abstract

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next two videos detail the rationale for the final decision and their future plans. The final video contains a discussion about community participation and questions of exploitation.

Keywords

Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry

Citation

Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community (Instructor's Version)." Harvard Business School Multimedia/Video Case 608-719, June 2008.
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About The Author

Karim R. Lakhani

Technology and Operations Management
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More from the Authors
  • Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
  • Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League By: Patrick Ferguson and Karim R. Lakhani
  • The Crowdless Future? How Generative AI Is Shaping the Future of Human Crowdsourcing By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
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