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Publications
  • June 2009
  • Article
  • Harvard Business Review

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
  • Format:Print
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Abstract

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.

Keywords

Spending; Marketing Communications; Consumer Behavior; Power and Influence

Citation

Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
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About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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More from the Authors

    • March 2023
    • Faculty Research

    Laughter on Call: Injecting Conversational Levity

    By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
    • March 2023
    • Marketing Letters

    Reaching for Rigor and Relevance: Better Marketing Research for a Better World

    By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
    • January 2023
    • Journal of the Association for Consumer Research

    Calculators for Women: When Identity-Based Appeals Backfire

    By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
More from the Authors
  • Laughter on Call: Injecting Conversational Levity By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
  • Reaching for Rigor and Relevance: Better Marketing Research for a Better World By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
  • Calculators for Women: When Identity-Based Appeals Backfire By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
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