Faculty & Research
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Publications
  • June 2009
  • Article
  • Harvard Business Review

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
  • Format:Print
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Abstract

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.

Keywords

Spending; Marketing Communications; Consumer Behavior; Power and Influence

Citation

Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).

About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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