PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video

Keywords

Marketing

- September 2024
- Faculty Research
Amperity: First-Party Data at a Crossroads

By: Elie Ofek and Hema Yoganarasimhan
- September 2024
- Faculty Research
Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta
- September–October 2024
- Harvard Business Review
How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek