Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2008
  • Case
  • HBS Case Collection

Starbucks Coffee Company in the 21st Century

By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
  • Format:Print
  • | Pages:45
ShareBar

Abstract

The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues-inside and out of the company-related to that success. This case examines these issues in the context of a changing economy, increased competition, evolving consumer priorities, and the organization's place on the larger global stage.

Keywords

Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition

Citation

Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
  • Educators
  • Purchase

About The Author

Nancy F. Koehn

General Management
→More Publications

More from the Authors

    • October 2021
    • GrowthPolicy

    Nancy Koehn on Leadership Lessons from Rep. John Lewis and the Civil Rights Movement

    By: Nancy F. Koehn and Devjani Roy
    • Shackleton Journal (blog)

    Why Ernest Shackleton Is Still Relevant Today

    By: Nancy F. Koehn
    • FastCompany.com

    We Need a COVID-19 D-Day—and the Leadership to Execute it

    By: Nancy F. Koehn and Dutch Leonard
More from the Authors
  • Nancy Koehn on Leadership Lessons from Rep. John Lewis and the Civil Rights Movement By: Nancy F. Koehn and Devjani Roy
  • Why Ernest Shackleton Is Still Relevant Today By: Nancy F. Koehn
  • We Need a COVID-19 D-Day—and the Leadership to Execute it By: Nancy F. Koehn and Dutch Leonard
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.