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Hasbro Games -- POX (A) and (B), Supporting Video

By: Elie Ofek
  • Format:Video
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Abstract

The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game.

Keywords

Media; Advertising; Product Launch; Entertainment and Recreation Industry

Citation

Ofek, Elie. "Hasbro Games -- POX (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-706, May 2008.

About The Author

Elie Ofek

Marketing
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