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Publications
Publications
  • Jun 2009 - 2009
  • Conference Presentation

Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels

By: Anita Elberse
  • Format:Print
  • | Language:English
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Keywords

Arts; Technology

Citation

Elberse, Anita. "Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.

About The Author

Anita Elberse

Marketing
→More Publications

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More from the Author
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
  • FIFA and The World Cup: The Future of Football By: Anita Elberse, Oliver Band and Howard Johnson
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