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Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels

By: Anita Elberse
  • Format:Print
  • | Language:English
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Keywords

Arts; Technology

Citation

Elberse, Anita. "Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.

About The Author

Anita Elberse

Marketing
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