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Publications
  • May 2008 (Revised August 2009)
  • Case
  • HBS Case Collection

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston
  • Format:Print
  • | Pages:15
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Abstract

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But it faced many questions as the ventures grew and started to win their first customers. How should NBI handle the transition of the venture back to a mainstream division within Intel?

Keywords

Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States

Citation

Shih, Willy C., and Thomas Thurston. "Intel NBI: MXP Digital Media Processor." Harvard Business School Case 608-100, May 2008. (Revised August 2009.)

About The Author

Willy C. Shih

Technology and Operations Management
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