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Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for [507033].

Keywords

Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

Citation

Deighton, John A., and Leyland Pitt. "Marketing Chateau Margaux (TN)." Harvard Business School Teaching Note 508-107, April 2008.

About The Author

John A. Deighton

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