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  • April 2008 (Revised March 2014)
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Flying J (A)

By: Rohit Deshpande and Lauren Barley
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.

Keywords

Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States

Citation

Deshpande, Rohit, and Lauren Barley. "Flying J (A)." Harvard Business School Case 508-074, April 2008. (Revised March 2014.)
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About The Author

Rohit Deshpande

General Management
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Related Work

    • May 2010 (Revised January 2014)
    • Faculty Research

    Flying J (B)

    By: Rohit Deshpande and Lauren Barley
    • April 2008 (Revised March 2014)
    • Faculty Research

    Flying J (A)

    By: Rohit Deshpande and Lauren Barley
Related Work
  • Flying J (B) By: Rohit Deshpande and Lauren Barley
  • Flying J (A) By: Rohit Deshpande and Lauren Barley
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