Publications
Publications
  • November 1999
  • Case
  • HBS Case Collection

Reshaping Apple Computer's Destiny 1992 (Abridged)

By: Clayton M. Christensen and Tara Donovan
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple.

Keywords

Transformation; Crisis Management; Management Analysis, Tools, and Techniques; Management Style; Management Systems; Management Teams; Computer Industry; California

Citation

Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged)." Harvard Business School Case 300-002, November 1999.

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