Supplement | HBS Case Collection | April 2008

ProfitLogic (CW)

by Lynda M. Applegate, Richard G. Hamermesh and Michael J. Roberts

Abstract

This interactive spreadsheet accompanies the ProfitLogic case (#802-110) to enable analysis of the cash flow implications of three business models that the company is considering. Students are able to change key assumptions and see the impact on cash flow.

Keywords: Cash Flow; Business Model;

Format: Multimedia 1 pages Purchase

Citation:

Applegate, Lynda M., Richard G. Hamermesh, and Michael J. Roberts. "ProfitLogic (CW)." Harvard Business School Spreadsheet Supplement 808-704, April 2008.

About the Authors

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Lynda M. Applegate
Baker Foundation Professor, Sarofim-Rock Professor of Business Administration, Emerita
Entrepreneurial Management
General Management

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Richard G. Hamermesh
Senior Fellow, MBA Class of 1961 Professor of Management Practice, Retired
Entrepreneurial Management

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