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  • March 2008
  • Case
  • HBS Case Collection

Ujjivan: A Microfinance Institution at a Crossroads (A)

By: V.G. Narayanan and Pamela Freed
  • Format:Print
  • | Pages:21
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Abstract

Samit Ghosh, the CEO and founder of Ujjivan, a major microfinance provider in Bangalore, wants to grow his business rapidly and become financially sustainable, but he's struggling with staff fraud, high costs, and how to stay true to Ujjivan's mission of poverty alleviation, while simultaneously reaching out to higher-income customers. The case explores how Ujjivan can grow, looking at such issues as new technology, diversifying product offerings, and how to hire the best staff.

Keywords

Financial Institutions; Microfinance; Ethics; Mission and Purpose; Growth and Development Strategy; Financial Services Industry; Bangalore

Citation

Narayanan, V.G., and Pamela Freed. "Ujjivan: A Microfinance Institution at a Crossroads (A)." Harvard Business School Case 108-057, March 2008.

About The Author

V.G. Narayanan

Accounting and Management
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