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  • January 2008
  • Teaching Note
  • HBS Case Collection

Lenovo: Building A Global Brand (TN)

By: John A. Quelch and Carin-Isabel Knoop
  • Format:Print
  • | Pages:13
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Abstract

Teaching Note for [insert case product number].

Citation

Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (TN)." Harvard Business School Teaching Note 508-059, January 2008.
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About The Author

John A. Quelch

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    Merging American Airlines and US Airways (A) and (B)

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More from the Authors
  • Diversifying P&G's Supplier Base (B) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
  • Diversifying P&G's Supplier Base (A) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
  • Merging American Airlines and US Airways (A) and (B) By: David G. Fubini, Patrick Sanguineti and Carin-Isabel Knoop
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