Publications
Publications

Lenovo: Building A Global Brand (TN)

By: John A. Quelch and Carin-Isabel Knoop
  • Format:Print
  • | Pages:13
ShareBar

Abstract

Teaching Note for [insert case product number].

Citation

Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (TN)." Harvard Business School Teaching Note 508-059, January 2008.

About The Author

John A. Quelch

More Publications

More from the Authors