Case | HBS Case Collection | March 2008 (Revised April 2008)

Sony PlayStation 3: Game Over?

by Elie Ofek

Abstract

Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model based on the sale of the hardware and game titles. Can be used with "Home Video Games: Generation Seven" (505-072), which provides supplementary information on the industry.

Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry;

Format: Print 26 pages EducatorsPurchase

Citation:

Ofek, Elie. "Sony PlayStation 3: Game Over?" Harvard Business School Case 508-076, March 2008. (Revised April 2008.)

About the Author

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Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration
Marketing

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