Publications
Publications
  • March 2008 (Revised November 2012)
  • Teaching Note
  • HBS Case Collection

GE's Imagination Breakthroughs: The Evo Project (TN)

By: Christopher A. Bartlett
  • Format:Print
  • | Language:English
  • | Pages:16
ShareBar

Abstract

Teaching Note for [907048].

Keywords

Business Conglomerates; Creativity; Consumer Products Industry; Media and Broadcasting Industry

Citation

Bartlett, Christopher A. "GE's Imagination Breakthroughs: The Evo Project (TN)." Harvard Business School Teaching Note 908-413, March 2008. (Revised November 2012.)

Related Work