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• Case | HBS Case Collection | September 2016 (Revised May 2018)

  United Airlines: More Out-and-Back Flying?

  Ryan W. Buell, Willy Shih and Mike Toffel

  This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and hub-and-spoke network that provided passengers with a wide range of destination choices, but as with any complex system unless everything ran perfectly all the time, it inevitably faced cascading delays and missed passenger connection problems. While out-and-back routing tended to isolate operational issues, more traditional linear routings tended to offer high equipment utilization. The case offers students an opportunity to examine the effects of variability on different routing strategies.

  Keywords: service excellence; service delivery; service management; service quality; service quality competition; services; service operations; airline industry; airlines; operational complexity; operational disruptions; operational effectiveness; operations; operations improvement; operations management; operations strategy; Air Transportation; Operations; Service Operations; Service Delivery; Performance Effectiveness; Performance Improvement; Complexity; Air Transportation Industry; United States;

  Citation:

  Buell, Ryan W., Willy Shih, and Mike Toffel. "United Airlines: More Out-and-Back Flying?" Harvard Business School Case 617-010, September 2016. (Revised May 2018.)  View Details

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• Case | HBS Case Collection | January 2018 (Revised April 2018)

  Institutionalized Entrepreneurship: Flagship Pioneering

  Hong Luo, Gary P. Pisano and Huafeng Yu

  Citation:

  Luo, Hong, Gary P. Pisano, and Huafeng Yu. "Institutionalized Entrepreneurship: Flagship Pioneering." Harvard Business School Case 718-484, January 2018. (Revised April 2018.)  View Details

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• Case | HBS Case Collection | May 2016 (Revised April 2018)

  Building the Digital Manufacturing Enterprise of the Future at Siemens

  Willy Shih

  This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the Digital Factory Division, to protect his core programmable logic controller business from the migration of value to software from hardware, the scope expanded radically as the company completed the acquisition of UGS. It was then able to articulate a complete roadmap from computer-aided product inception and design through simulation and automation system design all the way to the factory floor. The initial implementation at the Electronics Works Amberg became widely cited as the prototype for Industrie 4.0.
  The central question of the case is the importance of vertical integration to the delivery of the vision, in the face of pressure for open standards that will expose large parts of the system to competition and price pressure. How will Siemens earn a reasonable rate of return?

  Keywords: big data; Internet of Things; internet of everything; Industrie 4.0; digital factory; digital enterprise; digital manufacturing; manufacturing; Production management; Production Planning; Computer software; Germany; German manufacturing; Machinery and Machining; Information Technology; Technology Platform; Technological Innovation; Production; Supply Chain; Life Cycle; Software; Technology Networks; Manufacturing Industry; Germany;

  Citation:

  Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)  View Details

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